TikTok is introducing a new feature that permits them to lessen the quantity of AI-made content appearing in their timelines. This move comes as the company disclosed that it now features in excess of 1 bn AI-generated clips.
Trial and Implementation
The update is undergoing trials over the following weeks before a full-scale rollout. This development aligns with a increase in content created by AI, fueled by recent video-generation tools.
The Broader AI Trend
Recent reports that approximately 10% of the fastest-growing video streams on a competing service only show clips produced artificially. A large amount of this output is deemed “AI slop”, a label for poor-quality, mass-produced content that is often nonsensical or bizarre.
“We know from our community that numerous viewers like content created using AI tools, including digital art to science explainers, and we want to give people the ability to increase or decrease of that, according to their own likes,” stated a spokesperson.
Volume and Proportions
The service disclosed that there are now 1.3 billion videos on its app tagged as artificially created. Collectively, over 100 mn videos are submitted to the service each day, making AI content a limited percentage of its total content library.
User Control Features
Viewers will be able to decrease or raise the level of artificial media they watch by accessing the content preference feature in the application and selecting “AI-generated content”. Further subjects that can already be controlled under the filter encompass current affairs, clothing, beauty, and movement.
Platform Guidelines
Its policies oblige content makers to identify lifelike AI-made content, and it prohibits malicious AI impersonations of public figures or emergencies. Any realistic AI-generated clip that is without a tag can be deleted under its community policies.
Additionally, the app will henceforth add an artificially created watermark to content created with its proprietary AI systems, or flagged by an cross-platform project for identifying artificial media. This step is intended to help prevent users from trying to bypass the labeling process.
Educational Initiatives
TikTok is also launching a $2 million awareness program for professionals and groups to create educational content about using AI responsibly. This program will assist charitable organizations dedicated to training coding and technology.
Content Safety Approach
The video-sharing app has justified its moderation strategy, amid discussion over proposals to cut jobs for a large number of content moderators in the United Kingdom. TikTok is expected to eliminate hundreds of positions in its content moderation team in London, with trade unions and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A senior executive stated that human moderation would continue to be important, but automated tools can protect employees by eliminating the most distressing content prior to it has to be seen by people. The company announced a notable drop in shocking and graphic content seen by safety staff over the last 12 months due to intervention by its AI tools.
It is vital to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as swiftly, which is where a extensive automated help is proving valuable process content quickly.”
